3 Reasons Facebook Ads are the Best
Anybody who has spent any time in digital marketing knows that Facebook advertising is a valuable way to increase your reach and generate traffic. But why should you be running Facebook ads? Here are the three top reasons:
1) Targeting – Facebook Ads offer unparalleled targeting options
Facebook offers an amazing level of detail when it comes to target your audience. You can target people based on their interests, demographics, and even their purchasing behavior. This makes it easy to find the right people to market your product or service to.
For example, if you are a small business that sells baby clothes, you can target Facebook users who are parents with children aged 0-12. This ensures that your ads are only shown to people who are likely to be interested in what you have to offer.
You can also use Facebook’s Custom Audiences feature to target Facebook users who have already interacted with your brand. Facebook will let you upload a list of emails or phone numbers, and then target those people directly on Facebook. This is extremely useful for retargeting campaigns to bring customers back to your website after they’ve abandoned their cart or failed to make a purchase the first time around.
2) Cost-effectiveness – Facebook advertising is much cheaper than other forms of digital marketing campaigns
One of the great things about Facebook advertising is that it’s very cost effective. You can set a budget for your ads that fits your needs, and you only pay when people click on your ad or take an action that you specify.
This makes Facebook advertising a great option for small businesses who are just getting started with digital marketing. You can test out different campaigns and strategies without spending a lot of money, and see what works best for your business.
For example, if you want to increase traffic to your website, you can set a budget of $50/day and see how much traffic you can generate in that time period. If you’re not getting the results you want, you can simply stop running the ads.
With other forms of digital marketing like SEO or PPC advertising there is often a minimum budget that needs to be met before any results are shown. This means your ad campaign will have very little room for error if things don’t go exactly as planned. With Facebook Ads, however, you can run a very cost effective test campaign to see what works best for your business.
3) ROI – Facebook advertising offers one of the best returns on investment when compared to other platforms
Not only does Facebook ads offer a great return on investment, but it also offers one of the best returns in comparison to other advertising platforms.
For example, if you spend $1000/month on Facebook ads and generate an extra 100 leads per month from that campaign over the course of a year, you would be generating roughly 18 new customers for every $1000 you spend on Facebook ads. That’s a pretty good return on investment!
In comparison, if you spent the same amount of money on Google AdWords, you would only be generating about 14 new customers for every $1000 you spend. So not only is Facebook advertising more cost effective, but it also generates a higher ROI than other advertising platforms.
So there you have it! These are the three top reasons why Facebook advertising should be a part of your digital marketing strategy. If you’re not already using Facebook ads, now is the time to start! For more information on how Facebook advertising can help your business, please contact us today. We would be happy to answer any questions you might have.