8 Simple Google Ads Tips That Will Make You More Money
If you’re an online marketer, then you know that Google AdWords is the backbone of your marketing strategy. If you’re not maximizing your ad spending and conversion rates, then no matter how good your content is, it’s never going to generate a profit. The good news is that you can easily improve your AdWords campaign and increase your profit margin with these google ads tips. The bad news is that if you’re not already doing it, it’s going to take some work on your part to get started. This simple eight point list will help you find the low hanging fruit and start making money with Google Ads immediately:
1. Create A Relevant Landing Page
One of the simplest and most effective ways to improve your Google Ads results is to make sure that your landing pages are relevant to what people are clicking on. If someone clicks on one of your ads, they should be taken to a page that’s relevant to what they were looking for. This will help you keep them engaged, and it will also help you avoid wasting money on clicks that don’t result in any conversions. Google wants to send you traffic that’s likely to convert, and they also want deep links to your site instead of on-page links on an advertiser’s site.
Bid extensions may help you improve the relevance people see when they click on one of your ads. These extensions will put an extra line of text next to your ad, with more information about the product or service you are advertising.
2. Optimize For Negative Keywords
Another way to optimize your Google Ads is by taking advantage of negative keywords. Negative keywords are words or phrases that you add to your campaign to help you weed out irrelevant traffic. For example, if you’re selling widgets, you might want to add the word “free” as a negative keyword, because you don’t want people clicking on your ads who are only interested in getting something for free. This will help you avoid showing your ads for irrelevant searches, and it can also help you avoid wasting money on clicks that won’t convert into sales.
3. Use The Right Keyword Match Types
When you’re setting up your Google Ads campaigns, it’s important to use the right keyword match type. There are three different types of keyword match types: broad match, phrase match, and exact match. Broad match is the widest type of match, and it will show your ad for any search that includes one of your keywords. Phrase match is more restrictive, and it will show your ad for any search that includes your keywords in the order that you specify them. Exact match is the most restrictive type of match, and it will only show your ad for searches that include your keywords exactly as you’ve specified them.
In general, phrase and exact match types are more efficient than broad match types. Broad match is best for generating a large volume of search queries quickly, but it can make it difficult to optimize your ad copy since Google Ads platform is matching against a wide range of keywords. It’s also not the most efficient method for maximizing ad clicks—that’s why phrase and exact match types can be more effective.
• Use broad match to quickly add a large number of keywords in every campaign.
• Use phrase or exact match types when you want your ad to appear only when a user searches for a specific combination of words.
• Edit your broad match keywords into phrase or exact match types over time to improve ad quality and increase your return on investment.
4. Adjust Keyword Match Type Over Time
Over time, you may find that you need to alter your keyword match type. For example, if you start seeing a lot of traffic for irrelevant google search, you might want to switch to a more restrictive match type. Alternatively, if you’re not getting as many clicks as you’d like, you might want to switch to a more broad match type. It’s important to experiment with different match types to find the one that works best for your campaign.
In order to switch between match types, just visit the “settings” tab of a particular keyword and change it from “broad” to “phrase” or vice versa. Be careful not to set a broad match type when you actually want a phrase match, however – doing so can cause your ads to stop showing for some searches entirely!
5. Fill Out All Options For Ad Content
Another way to improve your Google Ad results is to fill out all of the available ad content. This includes filling out the title, the description, and the keywords. The more information you provide, the more relevant your ad will be to potential customers. And the more relevant your ad campaign is, the more likely it is to generate clicks and conversions especially if each ad group is optimized.
6. Use All Relevant Ad Extensions
Another way to improve your Google Ads results is to use every relevant ad extension in your ad campaign. Ad extensions are extra bits of information that you can add to your ads to make them more relevant and useful to potential customers. There are a variety of different ad extensions, and each one is designed to serve a specific purpose. For example, the location extension lets people know where your business is located, while the call extension allows them to call you directly from the ad. By using as many different ad extensions as possible, you can increase your chances of generating clicks and conversions.
7. Adjust Bids For Geo-Targeting
If you’re targeting a specific geographic area, you may want to adjust your bids accordingly. For example, if you’re targeting a certain city, you might want to increase your bids for keywords that are specific to that city. This will help you ensure that your ads are seen by people who are most likely to be interested in them.
A Google Ads account now lets you manage your accounts, campaigns and ad groups all in one place! You can create new ads or edit existing ones, set bids to target the keywords that matter most to you, even create separate budgets for different types of campaigns. It’s easy to manage everything right here in Google Ads — so you spend less time
8. Optimize Your Ad’s For Mobile
One way to improve, when you begin to create Google Ads, is to look for opportunities to use your budget on mobile. With more and more people using their phones to search for information, it’s important to make sure that your ads are reaching them. By using mobile bid adjustments, you can ensure that your ads are reaching the right people at the right time.
Mobile traffic is growing fast. According to Clicktale, mobile visitors are 69% more likely to purchase on the site than desktop users.
To set your mobile bid adjustment, head on over to ‘Bids’, select ‘Edit’ and search for the mobile option under ‘CPC or CPM’. Click Save when finished. You can also use the mobile bid adjuster by modifying your campaign settings and setting a mobile bid adjustment there.
Google Analytics is a powerful tool that becomes more powerful when it is linked with Google AdWords. It can help you make informed decisions about your advertising campaigns. It can provide you with detailed information about how people are interacting with your ads, including where they are clicking, how much traffic they are generating, and even what type of devices they are using. This information can be invaluable in helping you optimize your campaigns for maximum results. Google Analytics will provide you with search terms report, click through rate information and what your top landing pages are.
Google Ads Tips can be a great way to reach potential customers, but it takes a bit of effort to get the most out of the platform. In order to generate clicks and conversions, it’s important to use all of the available features and adjust your bids according to your target audience. Additionally, you may want to experiment with different match types and ad extensions in order to find what works best for your campaign. As long as you keep these tips in mind, you should be able to improve your Google Ads results if you follow these google ads tips.
If you have more questions feel free to reach out! Contact Us