8 Tips for Choosing the Right Digital Marketing Agency
For all businesses, especially smaller ones, choosing the right digital marketing agency is a crucial decision. You could choose an agency that doesn’t prioritize profitable spending or you could end up with a long term partnership.
Here are 8 tips to for Choosing the Right Digital Marketing Agency:
Understand your goals:
Clearly defining your business goals will help you choose a digital marketing team that can help you achieve those goals. For example, if your goal is to increase sales, you’ll want to look for a team with expertise in conversion rate optimization and online advertising. If you are wanting to run ads across several platforms, we recommend finding an agency that specializes in Facebook and Google ads. If you are wanting to improve brand awareness, maybe consider an agency that will help you build a full funnel approach across multiple channels.
Look for experience:
Experience is crucial in digital marketing, as the industry is constantly evolving. Look for a team with a proven track record of success in digital marketing for ecommerce businesses. Ask the agency to share experience in similar industries as your and share case studies. Additionally, ask the agency how they stay current in the ever-changing world of Google ads.
Check their expertise:
Digital marketing is a broad field, so make sure the team you choose has expertise in the areas that are most important to your business. For example, if you sell products that require a lot of education, you’ll want to look for a team with expertise in content marketing and SEO. If you are an ecommerce business, look for an agency that works with only ecommerce businesses. The more niche, the better.
Check their credentials:
Look for a team with certifications or awards from reputable organizations in the digital marketing industry. This can be a sign of their expertise and commitment to their craft. Being a certified Google partner is also a good sign.
Communication is key:
Effective communication is essential for a successful partnership with a digital marketing team. Look for a team that is responsive, transparent. They need to able to explain their strategies and tactics in a clear and understandable way.
Check their tools:
Digital marketing requires the use of a variety of tools and technologies, from analytics platforms to social media scheduling tools. Make sure the team you choose has access to the latest tools and technologies to help them optimize your campaigns. Ask about their reporting. How do they do their reporting, how often will you get updates on your campaign’s performance etc.
Understand their pricing model:
Make sure you understand how the team charges for their services and what’s included in their packages. Some teams charge a flat fee, while others charge on a per-project or hourly basis. Make sure you understand what you’re paying for and how it fits into your budget.
Look for a long-term partner:
Digital marketing is an ongoing process, so it’s important to choose a team that you can build a long-term relationship with. Look for a team that is invested in your success and committed to ongoing optimization and improvement. A team that is invested in your business and will work hand in hand with you to reach your goals is so important!
Murray Marketing Team would love to field any and all questions you have about running ads or working with a paid media agency.
