Amazon Ads for Ecommerce
Amazon ads are a great platform to add to your marketing efforts. If you’re running an ecommerce business, you know that standing out in the crowded online marketplace can be a challenge. One way to get your products noticed is by using Amazon Advertising, the advertising platform for Amazon.com.
With Amazon Advertising, you can create ads that appear on Amazon’s search results pages, product pages, and other relevant places on the Amazon website. You can target your ads to specific keywords, categories, and even specific products. This allows you to reach a highly relevant and engaged audience of Amazon shoppers.
Here are some key points to consider when using Amazon Advertising for your ecommerce business:
Choose the right Amazon ad type
There are several types of ads to choose from on Amazon Advertising, including Sponsored Products, Sponsored Brands, and Product Display Ads.
Sponsored Products are the most popular ad type on Amazon Advertising, as they allow you to advertise specific products on Amazon’s search results pages and product pages. These ads are triggered by specific keywords that you choose, and they appear alongside relevant search results.
Sponsored Brands are ads that appear at the top of Amazon’s search results pages and feature your brand logo, a headline, and up to three of your products. These ads are a great way to build brand awareness and showcase your best-selling products.
Product Display Ads are native ads that appear on relevant product pages and in the “Customers Also Bought” and “Customers Also Viewed” sections on Amazon. These ads are a good way to cross-promote complementary products and increase average order value.
Use relevant keywords
Keywords are an important factor in determining the relevance and effectiveness of your Amazon ads. When choosing keywords, think about the terms that potential customers might use to search for your products. You can use Amazon’s Keyword Tool to find relevant keywords and get estimates on their search volume and competitiveness.
It’s also important to use negative keywords to exclude irrelevant searches from triggering your ads. For example, if you sell men’s shoes, you might want to use the negative keyword “women” to exclude searches for women’s shoes from triggering your ads.
Optimize your Amazon ad copy and product listings
The ad copy and product listings for your Amazon ads should be clear, concise, and compelling. Make sure to highlight the benefits and features of your products, and use strong calls to action to encourage customers to click on your ad.
It’s also a good idea to include high-quality images and detailed product descriptions in your listings. This will help customers make informed purchasing decisions and increase the chances of making a sale.
Set a budget and bid strategy
When setting up your Amazon ad campaign, you’ll need to decide on a budget and bid strategy. Amazon Advertising uses a cost-per-click (CPC) model, which means you’ll pay every time someone clicks on your ad.
You can set a daily or lifetime budget for your ad campaign, and you can choose to bid manually or use automatic bidding. With manual bidding, you’ll set a maximum CPC for each keyword. With automatic bidding, Amazon’s algorithm will adjust your bids based on the likelihood of a conversion.
It’s important to regularly monitor and adjust your bids to ensure that you’re getting the most out of your ad budget. You can use Amazon Advertising’s performance reports to track the performance of your ads and make changes as needed.
Utilize Amazon ads targeting options
In addition to targeting your ads by keywords, you can also use Amazon Advertising’s targeting options to reach specific audiences. For example, you can target your ads to specific demographics, locations, and even devices.
You can also use Amazon’s Audience Insights tool to see how different target groups are interacting with your products and ads. This can help you identify areas for improvement and optimize your targeting strategy.
Use Amazon’s ad tracking and reporting tools
Amazon Advertising provides a range of tracking and reporting tools to help you measure the performance of your ad campaigns. You can track metrics such as clicks, impressions, sales, and return on ad spend (ROAS) to see how your ads are performing.
You can also use Amazon Advertising’s reporting tools to segment your data and see how different targeting options, ad types, and keywords are performing. This can help you identify areas for improvement and optimize your ad campaigns.
Use Amazon Advertising in conjunction with other marketing channels
While Amazon Advertising can be a powerful tool for driving sales on Amazon, it’s important to remember that it’s just one piece of the puzzle. To maximize your ecommerce success, you’ll want to use a range of marketing channels, including social media, email marketing, and content marketing.
By using Amazon Advertising in conjunction with other marketing channels, you can create a well-rounded marketing strategy that helps you reach a wider audience and drive more sales. Amazon is a great channel to add to your marketing approach as it creates an automatic trust from the user. The platform is trustworthy and you don’t have to put in the work to optimize the landing page, pay for a third party for reviews etc. They are easy to set up and simple to run.
In conclusion, Amazon Advertising is a powerful tool for ecommerce businesses looking to get their products noticed on Amazon. By choosing the right ad type, targeting relevant keywords, optimizing your ad copy and product listings, and using Amazon’s tracking and reporting tools, you can create effective ad campaigns that drive sales and grow your business.
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