Bing Ads for Ecommerce. Are they worth it?
Bing ads appear on Bing and Yahoo search engines. It offers a range of ad types and targeting options that can help businesses reach a relevant and engaged audience on Bing and Yahoo.
Here are some key offerings from Bing Advertising:
These are text-based ads that appear on the search results pages of Bing and Yahoo. Search ads are triggered by specific keywords, and they can include a title, description, and display URL.
These are ads that showcase specific products and their details, such as prices and images. Product ads can appear on the search results pages of Bing and Yahoo, as well as on relevant product pages.
These are banner ads that can appear on the Bing and Yahoo networks, which include websites and apps that are part of the Bing Ads network. Display ads come in a range of sizes and can be targeted to specific audiences based on factors such as demographics, interests, and location.
These are ads that appear on the Bing and Yahoo networks in the form of video content. Video ads can be targeted to specific audiences and can appear on websites and apps, as well as on Bing’s and Yahoo’s video platforms.
These are ads that are targeted to specific audiences based on their interests, behaviors, and demographics. Audience ads can appear on the Bing and Yahoo networks and can be targeted to specific segments, such as sports fans or tech enthusiasts.
Bing Advertising also offers a range of targeting options, including keyword targeting, demographic targeting, and retargeting. You can use these options to reach specific audiences and optimize your ad campaigns.
In addition, Bing Advertising provides a range of tracking and reporting tools to help you measure the performance of your ad campaigns. You can track metrics such as clicks, impressions, conversions, and return on ad spend (ROAS) to see how your ads are performing.
Why your Ecommerce brand should run Bing Ads:
Reach a wider audience:
Bing Ads can be a useful tool for ecommerce brands looking to reach a wider audience, as it allows you to advertise on Bing and Yahoo search engines. While Google is the dominant search engine, Bing still has a significant share of the search market, especially among certain demographics. For example, Bing has a higher market share among older users, who may be more likely to make purchases online. By using Bing Ads, ecommerce brands can reach a wider audience and potentially tap into new markets.
Bing Ads are Cost-effective:
Advertising on Bing can be more cost-effective than Google Ads, especially for highly competitive keywords. This is because the cost-per-click (CPC) on Bing is often lower than on Google. This means that ecommerce brands can potentially get more bang for their buck with Bing Ads, as they can get more clicks for the same budget. However, it’s important to note that the CPCs on Bing can vary depending on factors such as the competitiveness of the keyword and the quality of the ad.
Target specific audiences with Bing Ads:
Bing offers a range of targeting options that can help ecommerce brands reach specific audiences. For example, you can use demographic targeting to reach users based on factors such as age, gender, and location. You can also use retargeting to show ads to users who have visited your website or interacted with your brand in the past. This can be especially useful for brands that sell niche products or want to target a specific group of consumers.
Integrate with other platforms:
Bing Ads can be integrated with other platforms, such as Google Analytics and Google Shopping, which can help ecommerce brands get a more comprehensive view of their advertising efforts. For example, you can use Google Analytics to track the performance of your Bing Ads campaigns and see how they’re contributing to your overall marketing efforts. You can also use Google Shopping to create product ads that appear on Bing Ads and other platforms. This can help ecommerce brands get a more holistic view of their advertising performance and make more informed decisions about their marketing strategies.
What is the difference between Google and Bing Ads?
Google and Bing are both advertising platforms that allow businesses to place ads on search engine results pages. Both platforms offer a range of ad types and targeting options, as well as tracking and reporting tools to help businesses measure the performance of their ad campaigns. However, there are some key differences between:
Google is the dominant search engine, with a market share of over 90%. Bing, on the other hand, has a market share of around 4%. This means that if you advertise on Google, you’ll have a higher chance of reaching a larger audience.
The demographics of Bing and Google users can differ. Bing tends to have an older, wealthier user base, while Google has a more diverse user base. This is important to consider when deciding which platform to advertise on, as it can affect the type of products and services that are most likely to be successful on each platform.
The CPC on Bing Ads is generally lower than on Google Ads, especially for highly competitive keywords. This means that you can potentially get more bang for your buck with. However, it’s important to note that the CPC on both platforms can vary depending on factors such as the competitiveness of the keyword and the quality of the ad.
Bing Ad types and targeting options:
Both Bing Ads and Google Ads offer a range of ad types and targeting options. However, the specific ad types and targeting options available on each platform can differ. For example, audience ads, which allow you to target specific audiences based on their interests, behaviors, and demographics, while Google Ads does not.
Overall, Bing Ads and Google Ads are both powerful advertising platforms that can help businesses reach a relevant and engaged audience on search engine results pages. The platform that is most appropriate for your business will depend on factors such as your target audience, budget, and advertising goals.
In conclusion, Bing can be a great platform for promoting your products as an ecommerce Business due to the cheaper clicks, specific audince demographics and more.
Reach out to Murray Marketing team to schedule a free call to learn more about Bing and other marketing platforms for ecommerce businesses. Click here to schedule some time!