Targeting Beekeepers across the country was a something we had never done before, but Murray Marketing Team used Google Max Performance campaigns and found this was the sweet solution to sell out of bee suits.
GuardianBee, founded in 2016, is a company created by a beekeeper, for beekeepers. After an incident of near heat stroke in a difficult-to-remove beekeeping suit that lacked ventilation; the founder decided to create something better. With a single goal to provide safe and breathable protective gear to prevent overheating, Guardian Bee’s innovative gear sold itself once Murray Marketing Team was able to show it to the right professional and hobby beekeepers. The gear has technology to keep its suits lightweight, breathable and easy to unzip for access to the face to stay hydrated. Seems like a ‘no-brainer’ design, but GuardianBee is a trailblazer in the industry and innovative improvements and research are ongoing.
Our Google Ads strategy started by testing out several different campaigns: Google search and Google shopping campaigns as well as Google Max Performance campaigns. We were especially excited to see how the Google Max performance campaigns performed as they have the unique ability to create custom audience segments and filter the ads based on competitors. Because of this, when set up correctly, these campaigns have the ability to teach Google who our ideal customer is. This campaign performed extremely well for GuardianBee, so well that there were a couple times when the client reached out and asked us to turn off the ads because he was running out of product! Bummer! But we love a good problem like that!
The return on ad spend (ROAS) was 5.39 as shown in the yellow in the graph to the left. We profited over 5xs the amount spent on ads.
The downward slope followed by the flat line in the middle of the chart indicates the time the client asked us to turn the ads down then turn them off completely to allow time to restock. It took a little bit to grow the momentum once the ads were turned back on.
turn your attention to the red line in the chart to the right
The total revenue of the campaigns for Guardian Bee is $104k and counting. This campaign only cost $21k. The total number of clicks is also an impressive metric. 24.3k interested beekeepers found our page! That’s some good targeting!
The red line in the graph to the left indicates the cost we spent on ads per every conversion made.
The cost per conversion since January 17th, 2022 until June 6th, 2022 is $34.23. The average purchase price is $280. How about those margins!
A buzz is what the client needed and a buzz is what we provided thanks to our custom Google Ads strategy. Murray Marketing Team and Guardian Bee were able to provide safety and comfort to beekeepers all over the US, and we are honored to have played a role in this impact. The client was thrilled with the results of the past couple months and has plans to increase ad spend as more product is being made made. Here are some highlights of our efforts:
Below are outlined some of the standard Google ads we run at Murray marketing team. We understand every business has unique needs. That is why we believe it is important to create custom marketing plans for every client in order to optomize budget and reach your target audience where they’re at.
