Apple fans are not few and far between, so anyone who owns an Apple product became our first target audience. However, all of Twelve South’s laptop products are compatible with almost all laptops on the market, not just macbooks. This was a separate targeting group we included in order to reach out beyond Apple consumers.
We also discovered through testing that users who fall in the “Home Automation Enthusiast” or “Audiophile” interest groups are highly likely to have interest in purchasing from Twelve South. These are people who like to have a lot of technology in their home ( automatic lights, cameras, etc) and people who nerd out about all things audio. We are able to use this data shared by our campaigns to further craft copy and creative to reach other audiences.