How to Use Facebook Ad Library to Improve your Facebook Ad
What is Facebook Ad Library?
Facebook Ad Library is a tool that allows users to view and research ads on the Facebook platform. Any ad published on the platform will be available to view for 7 years. It is a useful resource for businesses, marketers, and individuals looking to create their own ads. It provides a wealth of information on what types of ads are being run on the platform. You can also see how the ads are being targeted. It is a great way to identify industry trends over time and what type of ad creative is functioning well.
For those who are snoopy or just love data, you will want to spend hours inside Facebook Ad Library!
One of the key features of the Facebook Ad Library is the ability to search for ads by keywords or business name. This allows users to view specific ads run by other businesses in their industry. This can provide valuable insights into what types of ads are working well for these businesses and what targeting options they are using.
Whenever we are providing creative direction for our clients, or even creating ads of our own, we always start in Facebook ad library.
Facebook Ad library is great because…
- You can see ads posted from all over the world
- There is transparency- you can see what politicians are posting for their ads, your competitors, the ads posted your business before you started…
- You can easily search for ads based on business, ad type, targeting etc
- You can gain creative and copy inspiration. See what others have done that has performed will and use it to inform your own efforts.
How to Use Facebook Ad Library to Improve Your Facebook Ads
Research Your Competitors
One way to use the Facebook Ad Library is to research your competitors’ ads. By searching for your competitors’ names or specific keywords related to their products or services, you can see the types of ads they are running and the targeting they are using. This can give you insights into what is working for them and what is not, which can help inform your own ad strategy.
You can search competitors by location in the filter section. Maybe your offer is unique to a specific region or you are trying to expand your business to a different location. This is a great way to see what types of ads work well based on the geographic region.
Research Ad Copy
You can use the Ad Library to research ad copy. By searching for specific keywords or phrases, you can see examples of ad copy that has been used in other ads. This can give you ideas for how to write your own ad copy and help you determine which types of language are most effective for your business.
Research Ad Formats
Another way to use the Facebook Ad Library is to research specific ad formats. For example, you can search for “carousel ads” or “video ads” and see examples of these types of ads that have been run on Facebook. This can give you ideas for how to use these formats in your own ads and help you determine which formats may be most effective for your business.
Research Targeting Options
You can also use Facebook Ad Library to research ad targeting options. You can search for specific demographics, interests, or behaviors; you can see the types of ads that have been targeted to those groups.
Research Ad Placements
Additionally, you can use Facebook Ad Library to research ad placements. You can filter by specific placements, such as “Instagram Stories” or “Facebook Marketplace,”. Ad Library will show you examples of ads in those locations. This can give you ideas for how to use different placements in your own ads. It will help you determine which placements may be most effective for your business.
Here’s a tip: keep an eye out for a line under the ad that says ” This ad has multiple versions”. This indicates the business is testing the creative with several live versions. Keep an eye on this to see which one end up ‘winning’. Let your competitors do some split tests for you!
In conclusion, Facebook Ad Library is a valuable tool for businesses and individuals looking to craft their own ads. You can research competitors’ ads, specific ad formats, targeting options, placements, and analyze the performance of your own ads. Users can gain insights and inspiration to inform their own ad strategy and improve the performance of their ads.
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