Facebook Ads Vs Google Ads: What should you pick?
There are many forms of digital advertising that internet marketers can use to promote their products or services and people often compare Facebook vs google ads. The two most popular types of digital marketing ads are Facebook ads and google ads. With Facebooks recent algorithm change, Facebook ads have become more difficult for businesses to create an optimize properly. This post will discuss the differences between Facebook and google ads as well as which one is better for your business!
When it comes to Facebook ads, businesses have to create an ad campaign with a specific objective in mind. For example, do you want to increase brand awareness, get more website traffic, or generate leads? Facebook’s ad platform is very versatile and businesses can target their ideal customer based on their interests, demographics, and behaviors. However, because Facebook’s ads are pretty versatile, Facebook ads can be time consuming to create. You need to make sure that your ad copy is catchy, your images are high quality, and you’re targeting the right audience.
Google ads, on the other hand, are much more simple to create than Facebook ads. Google allows businesses to target their customers based on what they are searching for on Google. So if you have a product or service you want to promote, Google ads are great for this! Businesses can create an ad campaign with a specific keyword that they want their website to show up for. You also have the option of creating another google ad that is more focused on branding your business or increasing brand awareness.
The biggest difference between Facebook ads vs google is the way that they are targeted. Google uses keywords to target people searching on their platform while Facebook uses demographics, interests, behaviors, etc.. Which one works better for your business? It really all depends!
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