Google Ads for Ecommerce Businesses- 9 things you need to know!
Google Ads is a powerful tool for ecommerce businesses looking to drive traffic and sales to their online store. In this blog, we’ll discuss why ecommerce businesses should consider running Google Ads and how it can benefit their business.
Targeted Advertising
One of the main advantages of Google Ads is the ability to target specific audiences and demographics. With Google Ads, you can create campaigns targeting specific keywords, locations, and interests. This means that you can reach people who are actively searching for products or services that you offer, increasing the chances of them becoming a customer.
For example, let’s say you own a business that sells organic skincare products. You can create a Google Ads campaign targeting people in a specific location who are searching for “organic skincare products.” This way, you can be sure that your ads are being seen by people who are interested in what you have to offer. Of all advertising platforms, Google ads is one that can capture some of your highest intent traffic. In other words, your ad will find people who went out of their way to search for your product, or something similar.
Measurable Results
Google Ads provides detailed analytics and tracking, allowing you to see how your campaigns are performing in real-time. You can see how many people have seen your ads, how many have clicked on them, and how many have made a purchase. This data allows you to track the effectiveness of your campaigns and make adjustments as needed to optimize your ad spend.
Increased Brand Awareness
Running Google Ads can also help increase brand awareness for your ecommerce business. When people see your ads, they may not be ready to make a purchase right away, but they will become more familiar with your brand. This can lead to increased brand recognition and can help drive sales in the long term.
Google Ads can be Very Cost-Effective
Google Ads can be a cost-effective way to drive traffic and sales to your online store. With the ability to set a budget and bid on keywords, you can control your ad spend and you only pay for the clicks you receive. You can even set a target ROAS (return on ad spend) for the ads. That means, Google will not spend money showing the ad to someone if they don’t thing it will convert at a profitable rate. This allows you to reach a specific audience without breaking the bank.
Increased Traffic and Sales to your Ecommerce Business
One of the primary goals of any ecommerce business is to drive traffic and sales to their online store. Running Google Ads can help you achieve this goal by getting your products and services in front of a targeted audience. When people see your ads, they are more likely to visit your website and make a purchase. This can lead to increased traffic and sales for your business.
Integration with Google Shopping- Great for Ecommerce Businessess
Google Ads can be integrated with Google Shopping in their new Google Performance Max campaigns. These campaigns are AI automated and show your ads across any of Google’s platforms (Gmail, Maps, Shopping, YouTube, Explore, Search). We highly recommend these campaigns for ecommerce businesses Google ads. We have seen great results with our ecommerce clients by using these campaigns.
Remarketing
Remarketing is a feature of Google Ads that allows you to target people who have already visited your website with specific ads. For example, let’s say someone visits your website and adds a product to their cart, but doesn’t complete the purchase. With remarketing, you can show that person an ad for the product they left in their cart. Thus, encouraging them to come back and complete the purchase. This can be a highly effective way to drive sales and increase conversions.
Custom Audiences
Google Ads allows you to create custom audiences based on specific criteria. For example, you can create an audience based on people who have visited your website, people who have made a purchase, or even people who have abandoned their cart. You can then show these custom audiences specific ads, increasing the chances of them becoming a customer.
Google Ads Extension
Google Ads extensions allow you to provide additional information to potential customers, such as your business location, phone number, and ratings. This can be especially useful for ecommerce businesses as it allows customers to easily find and contact you. This increases the chances of them making a purchase..
In summary, ecommerce businesses should consider running Google Ads as a way to drive traffic and sales to their online store. Google Ads can be a powerful tool for any ecommerce business looking to grow and succeed..
