What is a branded Search campaign
A Google Ads branded search campaign is a search campaign designed to promote a brand through targeted keyword searches. The campaign is focuses on keywords related to the brand and its products, including the brand name and product names. The goal of a branded search campaign is to increase brand visibility and recognition among those actively searching for the brand or products. The campaign presents relevant and engaging ads featuring product images, descriptions, and prices in the sponsored results section of Google search results, helping to drive traffic to the website and increase sales. Branded Search is a great way to ensure your brand is showing up FIRST when an interested user searches for you. There is incredible value in branded search campaigns. Read to learn more!
Why your Business should run a Branded Search Campaign
Show up for your brand name:
Running a branded search campaign helps ensure that when people search for your brand, they see your business and not your competitors. This helps to protect your brand and maintain control over the messaging and information that is presented about your business online.
Show up on the first page of search results:
A branded search campaign can help you rank higher in the search engine results pages (SERP), increasing the visibility of your business and making it easier for customers to find you. Being on the first page of the SERP can also help increase consumer trust and credibility.
Get the most out of your ad spend:
Branded search campaigns target people who are specifically searching for your business. These people are typically in the consideration or decision stage of their purchasing journey and are more likely to make a purchase. As a result, your ad spend will go further and have a higher return on investment.
Increase consumer trust and credibility:
When customers see your business ranking high in the search results, they are more likely to perceive your business as credible and trustworthy. This can help increase consumer confidence in your business and drive more sales.
Improve brand recognition:
Running a branded search campaign can help improve your brand recognition and recall among your target audience. By consistently appearing in search results, people are more likely to remember your business and associate it with the products or services you offer.
Stay ahead of the competition:
With a branded search campaign, you can stay ahead of your competition by making sure that your business is visible to potential customers before they see your competitors. This can help increase your market share and establish you as a leader in your industry.
Customize your messaging:
A branded search campaign allows you to customize your messaging to target specific segments of your audience. This can help you better connect with potential customers and increase the effectiveness of your advertising efforts.
Common Objections to Business’s running a Branded Search Campaign
“Bidding on my own brand name will drive up the CPCs.”
So what? No matter what, you will likely not be spending an exorbitant amount of money on the clicks regardless. If the CPCs increase, it will be driving up the clicks for your competitors as well. Making it less attractive for them to bid on your name. We don’t really see this potential negative as a large deterrent.
“If people are searching for our name anyways, why do we need to pay for the click?”
It is important to pay for that click anyways because one of your competitors might be bidding on your brand name. If someone is looking for your brand, your brand should be the very first thing they see on the page.
Typically, branded search campaigns do not require a lot of ad spend from the company. We recommend every one of our brands to run a branded search campaign. It is not a huge investment but the return can be.
Even companies like Apple are running a brand campaign. Even though they have a ton of brand awareness and great SEO. They want to be the first thing to show up when someone is searching for them.
Reach out to Murray Marketing Team for a free ad account audit!