Tips on running Pinterest Ads for your Ecommerce Business
Pinterest ads is a great tool for ecommerce businesses to showcase their products and services, and attract new customers.
Historically, Pinterest has been used almost exclusively for planning or inspiration. From meal prepping to wedding planning, Pinterest is a great resource. Create content for your Pinterest campaigns that provide value or inspiration to your user even if they are not ready to purchase. Pinterest is a great ‘brand awareness play’. We recommend creating content that is more ‘brand focused’ so when people are ready to buy, your brand name comes to mind.
Pinterest isn’t only for brand awareness though! Recently, Pinterest has been used more and more as a shopping tool. People have been using Pinterest as a search engine to find products they want to purchase. We recommend creating content that is ‘shop now’ focused for those who are looking to buy from the platform as well.
Determine your target audience:
Before you start advertising on Pinterest, it’s important to know who your target audience is. This will help you create content that resonates with your ideal customers and increases the chances of conversions. You can use Pinterest’s Audience Insights to get an idea of who your audience is and what they’re interested in.
Create a business account:
If you don’t already have a business account on Pinterest, now is the time to create one. A business account will give you access to Pinterest’s advertising tools, such as Promoted Pins, which allow you to showcase your products or services to a larger audience. You’ll also be able to track the performance of your ads and see how they’re driving traffic to your website.
Research your competitors:
Research what your top competitors are doing on Pinterest. Mimic what they do well and take note of what they do poorly. Find a way to slang out from your competitors. Maybe they are only doing images, consider adding in animations or video content.
Use high-quality images or videos:
Pinterest is all about visual content, so it’s important to use high-quality images that showcase your products or services in the best possible way. Make sure the images are clear and well-lit, and consider using lifestyle images that show your products in action.
Use keywords in your pin titles and descriptions:
When creating your pins, be sure to use relevant keywords in the titles and descriptions. This will help your pins show up in search results and make them more discoverable by users. Use Pinterest’s keyword tool to find popular keywords related to your products or services.
Create targeted campaigns:
Pinterest allows you to create targeted campaigns based on users’ interests and demographics. This is a great way to reach your ideal customers and increase the chances of conversions. You can target your campaigns by location, language, gender, and more.
Test different ad formats:
Pinterest offers a variety of ad formats, including Promoted Pins, Shopping Ads, and Video Ads. Experiment with different formats to see which ones perform the best for your business.
Use Pinterest’s Catalog:
Pinterest’s Catalog is a tool that allows you to upload your entire product catalog and create Shopping Ads automatically. This is a great way to save time and ensure that all of your products are being advertised on Pinterest.
Keep an eye on trends:
Pinterest is a platform that’s constantly evolving, so it’s important to keep an eye on trends and adapt your advertising strategy accordingly. Follow Pinterest’s blog and social media channels to stay up-to-date on the latest updates and trends.
Pinterest ads for ecommerce businesses is powerful for brands of any size. Pinterest advertising is a great way to increase brand awareness and also generate sales for your ecommerce business. By following these tips, you can create effective ad campaigns that showcase your products or services to a targeted audience and drive traffic to your website.
Murray Marketing team specializes in digital advertising for ecommerce businesses across numerous platforms. We can create custom strategies or run your ads on Pinterest, Google, Meta, TikTok, Bing, LinkedIn, and YouTube.