Benefits of Running Meta and Google Ads Simultaneously
Running Meta and Google ads simultaneously can be very effective. These 2 platforms can help you accomplish a full funnel approach. Meta will increase brand awareness and Google will capture those interested leads who are ready to convert.
As a digital marketer, my goal is always to make sure my clients are getting the most out of their ad spend. One way to do this is by running ads on multiple platforms simultaneously. While Facebook is a popular platform for social media advertising, Google Ads can also be a great addition to your marketing strategy. In this blog post, we’ll explore the benefits of running Google ads alongside Facebook ads.
Improved Overall Conversion Rates
By running ads on multiple platforms, you can increase your chances of converting potential customers into buyers. Facebook Ads are great for building brand awareness and generating interest in your products or services, while Google Ads are ideal for driving sales and conversions. By combining these two platforms, you can create a cohesive marketing strategy that targets potential customers at every stage of the buying journey.
I’ve seen it several times. When a brand shows up visually on Facebook, a user frequently goes to Google and completes an organic search. Facebook helps to feed the top of our funnel on Google. We use the data from the platforms to feed each other. This helps expand our funnel and capture as many interested users as possible.
Reach a Wider Audience
Facebook and Google Ads cater to different audiences. While Facebook Ads are ideal for targeting specific groups of people based on demographics and interests, Google Ads can help you reach a wider audience who are actively searching for products or services related to your business. By running ads on both platforms, you can increase your chances of reaching potential customers who are at different stages of the buying journey.
Better Keyword Targeting
Google Ads offers advanced targeting options that allow you to target potential customers based on the keywords they use in their search queries. This means that you can create ads that are specifically targeted to people who are looking for products or services similar to what you offer. By running Google Ads alongside Facebook Ads, you can ensure that you’re targeting potential customers at every stage of the buying journey.
More Control Over Ad Placement
Google Ads provides more control over ad placement than Facebook Ads. With Google Ads, you can choose where your ads appear on the search engine results page and on websites that are part of the Google Display Network. This allows you to ensure that your ads are seen by the right people in the right places. Running Google Ads alongside Facebook Ads can help you get your message in front of potential customers wherever they are on the internet.
Better ROI
Running ads on multiple platforms can improve your return on investment (ROI). By diversifying your advertising efforts, you can ensure that your ads are seen by a wider audience, which can lead to increased sales and revenue. Additionally, by targeting potential customers at different stages of the buying journey, you can create a more efficient and effective marketing strategy that delivers better results.
More Insights into Your Customers
Running ads on both Facebook and Google Ads can provide you with valuable insights into your customers. Facebook Ads can provide demographic and interest data, while Google Ads can provide keyword data and information about how people interact with your ads. By analyzing this data, you can gain a better understanding of your customers and tailor your marketing efforts to better meet their needs.
Greater Flexibility
By running ads on multiple platforms, you can take advantage of the unique features and benefits of each platform. For example, Facebook Ads are great for creating visually appealing ads that can generate interest in your products or services. On the other hand, Google Ads are ideal for targeting potential customers who are actively searching for products or services related to your business. By combining these two platforms, you can create a marketing strategy that is both effective and flexible.
Increased Brand Awareness
By running ads on both Facebook and Google, you can increase your brand awareness. Facebook Ads can help you reach potential customers who may not have heard of your business before, while Google Ads can help you reach people who are searching for keywords related to your brand. By combining these two platforms, you can create a cohesive marketing strategy that helps you reach a wider audience and build your brand.
Competitive Advantage
Running ads on both Facebook and Google can give you a competitive advantage. While some businesses may only be advertising on one platform, by diversifying your advertising efforts, you can reach potential customers who may not be seeing your competitors’ ads. Additionally, by leveraging the unique features and benefits of both platforms, you can create a more effective marketing strategy that sets you apart from your competitors.
In summary, running Google Ads alongside Facebook Ads can provide numerous benefits for your digital marketing strategy. By reaching a wider audience, improving keyword targeting, gaining more insights into your customers, increasing brand awareness, improving ad performance, and gaining a competitive advantage, you can create a more efficient and effective marketing strategy that delivers better results. So, if you’re not already running ads on both platforms, it’s time to start exploring the benefits of this approach and see how it can help your business grow.
